A permanent digital archive of real people from Japan's outdoor community
Arc'teryx in Japan had high awareness but low mountain credibility. Those Who Wear The Mountain / 山を纏う人々 is a permanent digital archive of real people from Japan's outdoor community: guides, backcountry skiers, trail runners, weekend hikers. Each profile is built from their own words, handwritten notes, personal artifacts, raw audio, and 360-degree portraiture. Launched with a 15-second film, out-of-home, and social, the archive continues to grow as a cultural home for Arc'teryx in Japan.
