Covering the Toronto Raptors NBA finals run and profiling their iconic victory.
The Toronto Raptors are NBA champions. They are the first non-American team to claim an NBA title, they’re the first Canadian team of any sort to win a major championship since 1993.
Our creative team at Sportsnet put together a campaign to be released in the first 72 hours following their victory. In addition to a number of short pieces, our team published a 10,000 word long-form article that received 4.3 million unique page views and we created numerous digital videos that eclisped 23 million impressions
