Slowing down fast food to help you value meals again.
Sasha Barkans, Associate Creative Director | Cristina Pineros, Associate Creative Director | Devante Mowatt, Social | Neil Blewett, GCD| Lucas Young, Designer
In an increasingly fast-paced society, quick and convenient fast food is the go-to for Canadians who want to dine in a dash. And while fast food may save time, it's not made to savour together.
Canadians aged 18-34 are eating fast-food meals at least twice a week, thirty percent are eating these meals alone.
To challenge those behaviours, we transformed an old fast food chain into the first restaurant that trades fast food coupons for gourmet sit-down meals: 'The Stella Artois Dine-Thru' was a gourmet fast food joint serving up elevated twists on classic fast food items in partnership with celebrity chef, Laurent DaGenais.
Awards & Recognition
The Message
Little Black Book
Narcity
View the Vibe
Curiocity
Canadians aged 18-34 are eating fast-food meals at least twice a week, thirty percent are eating these meals alone.
To challenge those behaviours, we transformed an old fast food chain into the first restaurant that trades fast food coupons for gourmet sit-down meals: 'The Stella Artois Dine-Thru' was a gourmet fast food joint serving up elevated twists on classic fast food items in partnership with celebrity chef, Laurent DaGenais.
Awards & Recognition
The Message
Little Black Book
Narcity
View the Vibe
Curiocity
To announce the opening, we flipped a particularly famous fast food trope focused on speed and convenience and placed our communications outside quick service restaurants. We even created direct mail that spoofed fast food coupons.
