︎
























Launching a legendary brand’s new business in a saturated market









In 2022, Corona was launching a new brand, Corona Tropical, a sparkling alcoholic beverage made with real fruit juice. In a heavily saturated market, they asked us to develop a creative that could cut through the chatter and help get earned media for the beverage’s launch.

We answered by creating the "pickable billboard,” a billboard made out of real fruit that could actually be picked and consumed right off of the billboard.


Awards & Recognition
Ad Age
Daily Hive
Blog TO
Build Hollywood
Vancouver Is Awesome
Hello VanCity
Marketing Beat
News Wire
Yahoo
Daily Hive


OOH