Launching a vodka soda brand during a global pandemic. Why not?
Sasha Barkans, Art Director & Designer | Cristina Pineros, Copywriter | Matt Fraracci, Creative Director | Soleil Denault, Director | Andre Turpin, DP
30s TV: Flavour The Ordinary
In 2019, Molson Coors Beverage Co. launched Aquarelle to a troubled debut. In response, we were asked to provide a complete rebrand in addition to a relaunch. We quickly recognized we had an opportunity to challenge convention within the space and relaunched Aquarelle via a nationally televised campaign that encouraged Canadians to embrace their true self in all it’s capacities.
Within the confines of our homes we wrote, art directed, and shot a multi-platform campaign led by a visually striking 30-second spot entitled, “Flavour the Ordinary.” The goal of the campaign was simple: Show real people expressing themselves and encourage all to find their flavour. We paired this launch spot with a social media campaign that paired with influencers within the LGBTQ community.
Awards & Recognition
Strategy
Within the confines of our homes we wrote, art directed, and shot a multi-platform campaign led by a visually striking 30-second spot entitled, “Flavour the Ordinary.” The goal of the campaign was simple: Show real people expressing themselves and encourage all to find their flavour. We paired this launch spot with a social media campaign that paired with influencers within the LGBTQ community.
Awards & Recognition
Strategy
OOH
Sasha Barkans, Art Director & Designer | Cristina Pineros, Copywriter | Priya Mistry, Designer | Matt Fraracci, Creative Director | Leeor Wild, Photographer
Social
To carry the campaign online, we created a social media platform that invited visual artists, musicians, make up artists, and stylists to take the wheel and express themselves openly and as they saw fit. The result was a colourful, dynamic, and engaging campaign that reflected Aquarelle’s core values.
Sasha Barkans, Art Director & Designer | Cristina Pineros, Copywriter | Priya Mistry, Designer | Emma O’Neil, Motion Designer | Leeor Wild, Photographer | Cary Smith, Creative Director | Christine Gogev, Content Creator | Sydney Cowie, Content Writer
To carry the campaign online, we created a social media platform that invited visual artists, musicians, make up artists, and stylists to take the wheel and express themselves openly and as they saw fit. The result was a colourful, dynamic, and engaging campaign that reflected Aquarelle’s core values.
Sasha Barkans, Art Director & Designer | Cristina Pineros, Copywriter | Priya Mistry, Designer | Emma O’Neil, Motion Designer | Leeor Wild, Photographer | Cary Smith, Creative Director | Christine Gogev, Content Creator | Sydney Cowie, Content Writer